It’s
estimated that identity theft costs society billions of dollars a year. But I believe an even bigger problem is when
we steal our own identities. When we
pretend to be someone we’re not, we lose the energy and focus to pursue our own
passions and dreams. We become so busy
trying to fit in or please other people that we lose sight of what really
matters to us. This week’s story is
about living a truly authentic life…
Stu
was born on Chicago’s South Side. When
he was seven, his family moved to Winston-Salem, North Carolina. It was a jarring change in culture.
Stu
got a hard time from some of the other black kids at his school, who accused
him of “talking white.” In truth, he just
spoke with the Midwestern accent of his Chicago home. Even so, the experience showed Stu how
quickly people could focus on anything that looked or sounded different and
didn’t fit their idea of what was okay.
Stu
attended college at the University of North Carolina, where he played football,
joined a fraternity, and worked at the student radio station. He graduated with a degree in speech
communications, and was hired soon after by a South Carolina TV station as a
news reporter and weekend sports anchor.
It
was there, at his first job on television, that Stu coined the phrase, “cooler
than the other side of the pillow,” describing a great sports play made under
pressure. It was just the
beginning. Over the next few years,
Stu’s charisma, energy, and natural rhythm on camera continually turned heads
as he moved from one small station to a slightly larger one. It didn’t even matter what he was covering;
at one point, he did a piece on a rodeo, and delivered it like it was game
seven of the NBA finals. At each stop on
his career path, it was obvious to his co-workers that he was on his way to the
top.
At
the time, American sports fans who wanted the latest scores, news and gossip got
them on ESPN’s SportsCenter program. The
show's format was simple: two anchors,
almost always conservatively-dressed white guys in their thirties, sat behind a
desk and reported the latest sports news in the dry style that broadcast
newsmen had used for decades. They had
their own personalities, but what they all had in common was a sense of
detachment, as if to say, “Everyone relax, it’s just sports.”
Until
Stu arrived, that is. He was 28 years
old when he made his debut on ESPN as one of the network's few African American
personalities who hadn't been a professional athlete, but what was really
different about Stu was his energy. When
he narrated highlights, his voice rose. He
got excited. He reacted to a slam dunk
or touchdown with an emphatic "boo-yah!" He used words and phrases that weren’t heard
on television, and, just by being himself, began to change the way people
talked about sports.
Stuart
“Stu” Scott was a guy from the rap generation who used the kind of banter and
catch-phrases on the air that friends used while watching games. He’d go from channeling a Baptist preacher to
quoting Public Enemy. His demeanor and
quick wit made him a star at a network whose stars were usually athletes, and
as hip-hop became part of the pop-culture mainstream, he became known as the
man who put the hip-hop in sportscasting.
As
Stuart's star rose, so did the resistance to his presence by people who resented
his color, his style, and his generation.
But despite criticism and pushback from older sports fans and
personalities, Stuart Scott didn’t stop being Stuart Scott. He was authentically himself from the time he
first went on the air to his final broadcast.
In being himself, he was representing the community of people that
talked how he talked and saw what he saw.
And the fans loved him for it.
Stuart
Scott died of cancer on January 4th, 2015. The previous year, while in the midst of
undergoing treatments that should’ve confined him to bed, Stuart accepted the
Jimmy V award for his battle against the illness. In his energizing acceptance speech he said, “When
you die, it does not mean you lose to cancer. You beat cancer by how you live,
why you live and in the manner in which you live."
Stuart
will be missed but we can all learn from his life and his words. Discover who you are, and be the best version
of yourself you possibly can.
Until
next week…
Live
Your Dreams!